What is Gamification and how does it work?

What is Gamification and how does it work?

If you’re new to the online business world, you may hear the term “gamification” thrown around. The word may give off a complicated, advanced technological process, but it truly isn’t. Gamification is simply taking something that is already there and makes it better in creativity and engagement. So, for an app, gamification can be upping the design, the way users interact with the app, or even just improving some of the processes the app already has in place. Simply put, for an app, gamification is taking the already built app and making it better.

How Does Gamification Work?

So, what exactly goes into gamification? Whoa, that’s a loaded question! The gamification of an app completely depends on how your app is currently designed and how your target audience is responding to your app. This is when a highly trained team of app developers will be useful. They can help come up with creative upgrades to your app, even if it has already been on the market for a while.

One way gamification can help your app succeed is by giving your users an engaging, fun experience. Think about your favorite shopping app (eBay, Etsy, FanTribe). What makes that your favorite app? Is it easy to use? Is it visually attractive? Do you get reward points when you use the app? Now imagine what that app would be like if it didn’t have flowing mechanics (in other words, you had to go through a long process of scrolling through all the products in a category instead of just searching for an exact product). Would your eyes be drawn to an app that was completely black and white instead of brightly colored? Would you be less motivated to use the app if you weren’t given reward points for doing so? Gamification takes a user’s experience to the next level.

App Gamification Techniques

A tremendous way gamification helps your app is by bringing aspects of a video game into your business app. For example, imagine a business that sells shoes has just launched an app. It is a typical shoe shopping app that offers filtering options like product searching, categories, prices, etc. They have great products, so their app succeeds…at first. After the initial hype, the number of app downloads begins to dwindle. What can you do to bring back those customers you have lost? Why not offer a gaming experience?! If you have a limited time game, like spin-the-wheel, that customers can complete each day they log in to the app, your downloads will sky-rocket! People love games…and they love prizes! Offer prizes in the form of discounts, points, etc. and you will have the basis for an enduring, happy relationship between your business and customers.

Gamification can be used to not only help an app succeed when launched but reignite the success of an app that has lost its spark. Here at Gomeeki, we want you to succeed! We can help you decide what options are best for you and how to reach your business goals.

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