Why Your Business Needs a Mobile App?
Reach back in your memories to the last time you were in a public transportation hub (bus stop, airport, etc.). Now think about how many people you saw using their smartphones while they waited for their mode of transportation to arrive. Pretty much everyone, right? Most people with smartphones don’t go anywhere without them. Our dependence on these devices has increased dramatically over the past decade. So, why should you, as a business, have a mobile app? Let’s explore that a little further:
Be Visible to Customers at All Times
There are many reasons why all businesses should offer a mobile app, but we will focus on three: 24/7 contact, going beyond social media and enhancing email marketing. When you are in bed and can’t fall asleep, what do you do? Some people will turn on the light and read a book for a while. Some will switch on the tv. However, most people will probably reach for their smartphone and open an app to check social media updates, news updates, play a game, shop, etc. Wouldn’t it be great if you could have customers that automatically open your app when they are wanting to either pass the time or when they purposely want to shop or do business in your trade? Having an app allows customers that 24/7 contact they long for.
Marketing Channel
Another reason to have a mobile app for your business is to go beyond your social media marketing. You may be thinking, “I don’t need an app because I stay active on my Facebook page for my business. I also have ads on Facebook for everyone to see.” While both are great tools and should be encouraged, your marketing shouldn’t stop at social media. What about all those potential customers that don’t use social media? What about those customers that prefer a mobile-friendly interface? It’s easy to post-sales, updates, etc. on social media and assume it will reach hundreds of people that are following your business’ posts, but it’s not guaranteed. Let an app give you that extra boost you need for reaching all of your online customers.
Improve Customer Engagement
Finally, an app can greatly enhance your email marketing. So many businesses now use weekly emails as a marketing technique. While this is effective, it can also become mundane for the customer. So, why not reinforce the emails with push notifications. For example, you know of a business that sends out an email every Monday stating the current sales they have happening that week. By Tuesday, you have probably forgotten everything in that email, right? Now imagine if on Wednesday that same business sends out a push notification from their app reminding you of that week’s sales. You are more than likely going to go look on their app at the sales and see what you can grab up!
So, are you a smart business owner or service provider that wants to remain relevant in this rapidly changing market? If you have read this and you want an app developed for your business, look no further than Gomeeki. We are a mobile tech company that can help you develop a similar app customized to your taste.
Brands We’ve Worked With
Contact us today and we will show you what your business is able to accomplish with its very own customized mobile app.
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