Top 6 Reasons Why Your App Uninstall Rate is Soaring

Top 6 Reasons Why Your App Uninstall Rate is Soaring

Imagine you are skimming through your device’s app list. Half of those apps you probably remember downloading and using frequently at first but have no idea why they are still on your device, right? For example, a friend recommends an e-commerce app that he thinks will be useful. You use the app for about a month, then slowly you use it less and less. Before you know it, a month has passed, and you haven’t even thought of that app. So, you do the logical thing when you are looking through your app list: you delete/uninstall the apps you aren’t using. Doing this makes you feel good, right? This action helps you declutter your device and, in turn, the trove of information in your brain.

Why Your App Uninstall Rate is Increasing?

Unfortunately, overload of information is a problem in today’s society. Our brains get restless and constantly look for something new and stimulating. This is just one of the problems that lead to deletion of apps. Although you can’t control a person’s attention span, you can get to the heart of what is making users delete your app. So, why is the number of people using your app going down drastically? With the growing competition in the industry, you should be worried about this negative development. The marketplace is already saturated, so if you do nothing to eliminate the problem, you may be seeing an “out of business” sign soon. A rise in app uninstallation rate is an indication that you are not doing something right and must quickly trace the cause and provide effective solutions.

App Uninstall Rate

Today, it is estimated that close to 83% of apps on iPhones are deleted not long after they were installed. The time some apps stay on Android devices is projected to be even lower than that, at about 90%. Android phone users tend to uninstall apps almost immediately they are downloaded. This raises the question: What makes people delete the apps on their mobile devices just as fast as they had installed them?

Let’s look at some of the top fixable reasons you will find:

Your Mobile App is Bulky

When users first come across your new app, they usually feel excited. Then, when they begin to download they find out that your app is very large and will take too much space on their mobile device. The natural action they will take is to either use it for a short while or delete it almost immediately. The normal sizes for IOS and Android apps are about 6 MB and 23MB, while game apps can take between 40MB and 60MB. So, if you want to avoid negative download behavior, cut down on the size of your mobile app.

Your App Constantly Gives Pop-Up Notifications

One of the most annoying things you can do to your users sends them excessive notifications without their permission. If you keep doing this, especially when they are offline, you will soon see a rise in your uninstall rate. Plan the right time to send your notifications. Depending on the purpose of your app, notify your users when they have left their online sessions or failed to submit the required information. If your users do not respond after 7 days, discontinue sending those notifications.

Your App Has Poor Loading Speed

If your app is not user-friendly in terms of loading time, users will have no choice but to delete your app from their device. Apps that load slowly or hang at a place for a long time will definitely seal its fate from the outset. Not everyone has enough patience to wait for a frustrating app to come on. You will lose more users if you do not correct the problem and build an app that is quick to load.

Market Research

Any slight mistake you make in your market research will kill your app faster than anything you can imagine. When you fail to find out if the app you are developing will solve a real problem or come out different from other apps out there, you are going to hit the wall. Your research should be thorough so you don’t go into a project that is doomed to fail on arrival.

You Don’t Pay Adequate Attention to App Security

The issues around the security of personal information are among the top concerns of users.  Any breach of trust or hacking of users’ information means your app will go down the drain in a short time. Users are not just satisfied with your initial security consideration; they want to see you display the badge of security protocol on your app’s homepage.

Users Find Apps Better than Yours

If your app doesn’t improve or add new features, users will put up with it until they find a better app. There is nothing you can do about it. You don’t want to realize too late that the progress of your app is in the hands of the user. People have the right to choose what app they want to use. If your app doesn’t meet their taste and style, they may uninstall it.

So, what do you take away from all of this?

No matter the challenges, we at Gomeeki can help you scale all the hurdles to create apps that have great features that meet users’ taste and satisfaction.

Our fast growing team of 40+ mobile app developers have experience across iphone app development, Android app development, native app development, responsive websites, system integration & cloud technologies.

[activecampaign form=3]