Leading the pack in fan engagement means great digital experiences for fans while enabling the commercial opportunities associated with having a highly connected and engaged fanbase.
Background
Over the past six years the Broncos have been transforming the way they engage with fans, growing the largest social media footprint of any club in any sport in Australia.
Together with Gomeeki, the next step for The Broncos is to take fan engagement to the next level and to unlock new revenue streams, whilst harvesting deeper customer data and insights.
The Solution
FanTribe grows, engages and monetises communities to extend the reach of Sports Clubs via live play activities for fans and commercial partners.
A fusion of real and virtual worlds, FanTribe replaces the traditional loyalty card with a multi-dimensional platform, seamlessly integrating real-time gamification, social and rewards into a unified fan experience.
Powered by Gomeeki’s advanced customer engagement platform, Ubiquity, FanTribe is set to transform the business of Sport and Fan Engagement.
